Selling The Wheel - book review

It’s a fictional story of an ancient wheel inventor made to illustrate a point that salesmen come in very different shapes and the myth of generic sales person is just that — a myth. The book describes 4 groups of people. Each of them is best suited for a specific stage of company’s life and the trick is to know when to use which. I also liked the chapter on the need to limit your company focus to no more than 2 of 4 stages/markets.

Overall it was a very nice and easy read, in big part thanks to smooth writing by Jeff Cox. Even though you won’t have a chance to apply all of it’s lessons to a small or startup company it’s still good to understand the stages of sales and differences between them.

My rating: 4 out of 5 - very good.

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